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Burger Planet
Getting in Shape with Burger Planet
Burger Planet is on a quest to provide healthier options to its customers and encourage them to live healthier lifestyles. With a shared commitment to health we join teams with celebrity fitness guru Jayne Petersen. Petersen met with Burger Planet's head chef and they discussed new menu items that customers can feel good about choosing. With existing low-carb options and fruit sides, Burger Planet has also created a line of gourmet salads of only 300 calories. Burger Planet has provided convenient meal options since 1934.
"The key to a successful franchise is uniformity. Franchises and chain stores strive to offer exactly the same product or service at numerous locations. Customers are drawn to familiar brands by an instinct to avoid the unknown." - Eric Schlosser (New York Times)
Although statistics greatly support the large consumption of fast food the trend to eating healthy still remains in effect. The research we have found supports our movement into the heath food sector. Billions of dollars are being made through this sector and now is a prime opportunity for our company to earn a percentage of that.
According to Myfit:
Fifty million people in the US are dependent on fast food.
Eighty percent of people eat fast food out of convenience.
Americans spend over $110 billion for different types of fast food.
Marketresearch.com says:
The health food market is estimated at $14.7 billion and expected to grow 12 percent annually.
Thirty-two percent of people say calorie listing doesn't make them eat better.
According to Jim Smithson, owner of Lifestyle Magazine:
Twenty-five percent of Americans eat fast food every day.
Americans spend more money on fast food than on education, personal computers, and new cars combined.
This is good! We need a bit more work and more facts but it's good!
ReplyDeleteYou guys have come up with a lot of great research and sound professional. You just need to come up with some objectives for the campaign.
ReplyDeleteNeeds objectives, but is well written. Good job.
ReplyDeleteI liked the quote you used from the New York times. Maybe in the paragraph that says "statistics say..." you could find the statistics you are talking about. Other than that well done!
ReplyDeleteExcellent start. I would more clearly identify your client's problem, the loss of their target demographic. You have very thorough research, well done.
ReplyDeleteI really like your quotes and your facts. I think you presented your information well. Ditto on everyone else about the objectives.
ReplyDeleteNice job. I'm not to sure about the format of your paper.
ReplyDeleteI like the research, I think it all applies, but I agree that some objectives and how you might fix the problems would be good.
ReplyDelete