Photoshop Jcom 2160

Final: Position Paper

Burger Planet

Getting in Shape with Our New Active Menu at Burger Planet.

In recent years, Burger Planet has seen a decline in its' primary customers: women between the ages of 30 and 50. These women have children and earn an income below $75,000. Even though Burger Planet is the easiest choice for busy mothers on a budget it may not be the healthiest and Burger Planet's customers are starting to realize this. Burger Planet's research department recently went on a nationwide quest to find out what our customers are looking for in a fast food restaurant. The department found that our customers wanted to see healthier options on the menu. Many suggested grilled chicken, fruit, vegetables, and bun substitutes as options for those not interested in our classic French fries and milkshakes.

Burger Planet cannot afford to lose its customer base, which is why we are proposing to add healthier items to our menu. In a recent study published by marketresearch.com they found that the health food market is estimated at $14.7 billion and expected to grow 12 percent annually. If we add healthier options to our menu we will not only keep our original customer base, but also have the potential to grow 12 percent each year.

In promoting our new menu options we would like to use our mascot, Corny the Clown, because he is clearly identifiable with the Burger Planet name and can help children get excited about the new healthier changes. We would also like to get support from the parents by using a professional from the nutrition industry that can easily be recognized. We have contacted fitness guru Jayne Petersen who has agreed to help support our changes and advise the chef with the new menu options.

Customers may be adverse to the new changes we make, but with the support from within and without the company we may see the benefits of our labors. Although statistics greatly support the large consumption of fast food the trend to eating healthy still remains in effect. The research we have found supports our movement into the heath food sector. Billions of dollars are being made through this sector and now is a prime opportunity for our company to earn a percentage of that. The following is the research we found:

According to Mario Levi Mendias owner of Myfit.com:

Fifty million people in the US are dependent on fast food.

Eighty percent of people eat fast food out of convenience.

Americans spend over $110 billion for different types of fast food.

According to Jim Smithson, owner of Lifestyle Magazine:

Twenty-five percent of Americans eat fast food every day.

Americans spend more money on fast food than on education, personal computers, and new cars combined.

After concluding our research we're determined to appeal to both the fast-food lovers and the health-conscious. Over the next six-month period we hope that our new menu will increase sales by 12 percent. Through a number of press releases and TV advertisements we hope to get the word out about Burger Planet's endeavors to promote a healthy lifestyle for our customers.

Position Paper: Draft

BURGER PLANET LOGO GOES HERE

Burger Planet

Getting in Shape with Burger Planet

Burger Planet is on a quest to provide healthier options to its customers and encourage them to live healthier lifestyles.  With a shared commitment to health we join teams with celebrity fitness guru Jayne Petersen.  Petersen met with Burger Planet's head chef and they discussed new menu items that customers can feel good about choosing.  With existing low-carb options and fruit sides, Burger Planet has also created a line of gourmet salads of only 300 calories.  Burger Planet has provided convenient meal options since 1934.

"The key to a successful franchise is uniformity.  Franchises and chain stores strive to offer exactly the same product or service at numerous locations.  Customers are drawn to familiar brands by an instinct to avoid the unknown."  - Eric Schlosser (New York Times)

Although statistics greatly support the large consumption of fast food the trend to eating healthy still remains in effect. The research we have found supports our movement into the heath food sector. Billions of dollars are being made through this sector and now is a prime opportunity for our company to earn a percentage of that.

According to Myfit:

Fifty million people in the US are dependent on fast food.

Eighty percent of people eat fast food out of convenience.

Americans spend over $110 billion for different types of fast food.

Marketresearch.com says:

The health food market is estimated at $14.7 billion and expected to grow 12 percent annually.

Thirty-two percent of people say calorie listing doesn't make them eat better.

According to Jim Smithson, owner of Lifestyle Magazine:

Twenty-five percent of Americans eat fast food every day.

Americans spend more money on fast food than on education, personal computers, and new cars combined.

Final: Media Pitch

March 8, 2010

Mrs. Kim Burgess

Business Staff Writer

Local Business Helps Achieve Dreams Beyond Cache Valley

Dear Mrs. Burgess,

In Aug. 2007, Preston Parker founded Cache Valley Area Investors Association, CVAIA, never dreaming that his association would have the ability to reach beyond the confines of the local area.

Over 60 percent of CVAIA members are located outside of the Cache Valley area and 20 percent of members are located outside of the state of Utah.

"Our members come from many geographical locations and from all walks of life: seasoned investors, young entrepreneurs, small business owners, real estate experts, students, blue collar workers, white collar professionals and the self-employed." said Parker.

I think that a story in the Herald Journal on CVAIA would be well received by your readers. During these economic troubles, people are constantly looking for new ways to save money and a story on a company who is offering free financial advice would make a wonderful piece.

CVAIA focuses on education and networking to help people understand that they can be happy through financial independence. They have founded themselves on the foundation that money does not buy happiness. Staying true to their foundation, CVAIA does not cost anything to join. Parker wanted to create a company that freely helped people to become more satisfied with their work and lives.

I think your readers, especially those who avidly read the business section, will find the story of CVAIA a real inspiration.

Sincerely,

Courtney Rhodes

Public Relations Director

Photoshopped Art Work for JCOM 2160

Press Release 4: Draft

March 4, 2010

For Immediate Release

Sacramento SPCA

Karrie Underwood, Director of Events & Programs

6201 Florin-Perkins Road

Sacramento, Ca 95828

17^th Annual Doggy Dash

Sacramento SPCA sponsors a run to raise money to help the animals they care for

On June 5, 2010 one of the biggest dog events in the Sacramento area will take place at William Land Park. An estimated 4,000 animal enthusiasts will gather both with and without their canine companions to raise funds for the Sacramento SPCA animal shelter.

In addition to the Doggy Dash event, the Bark at the Park festival will be held after the run. The festival will include the Pup Show, the high-flying disc contest, and the fourth annual Pug races. Pet-related businesses and rescue organizations will also be on site.

Sponsored by Science Diet dog food and VCA Animal Hospitals, the SPCA hopes to raise $250,000 this year to help the animals in their care. The Sacramento SPCA will care for more than 13,000 animals in 2010 and will perform more than 14,000 lifesaving spay/neuter surgeries in its high-volume clinic.

Register online for one of the three Doggy Dash races; a 5k run, 5k walk, or 2k walk. Online registration is open until June 2, 2010 but on-site registration will also be available. Registration is $25 for individuals until May 28 and $30 per person for teams until May 28. After May 28, registration will increase $5.

For more information on the Doggy Dash event or to request an interview with Karrie Underwood, please contact Courtney Rhodes, Assistant Director of Public Relations, at c.rhodes@sspca.org.

END

Draft: Media Pitch

Email Tagline: Local Business Helps Acheive Dreams Beyond Cache Valley

March 2, 2010

Mrs. Kim Burgess

Business Staff Writer

75 West 500 South

Logan, Utah 84321

Dear Mrs. Burgess,

In Aug. 2007, Preston Parker founded Cache Valley Area Investors Association, CVAIA, never dreaming that his association would have the ability to reach beyond the confines of the local area.

Over 60 percent of CVAIA members are located outside of the Cache Valley area and 20 percent of members are located outside of the state of Utah.

"Our members come from many geographical locations and from all walks of life: seasoned investors, young entrepreneurs, small business owners, real estate experts, students, blue collar workers, white collar professionals and the self-employed." said Parker.

CVAIA focuses on education and networking to help people understand that they can be happy through financial independence. They have founded themselves on the foundation that money does not buy happiness. Staying true to their foundation, CVAIA does not cost anything to join. Parker wanted to create a company that freely helped people to become more satisfied with their work and lives.

"We believe people should be able to spend their time doing something they love, not just taking a job that provides an income," Parker said.

CVAIA holds regular meetings every other Thursday at 7 p.m. in the Cache Chamber of Commerce building. All meetings have a discussion or presentation that shows members the steps to financial independence.

We think your readers, especially those who avidly read the business section, will find the story of CVAIA a real inspiration.

Sincerely,

Courtney Rhodes

Public Relations Director

c.rhodes@gmail. com