March 8, 2010
Mrs. Kim Burgess
Business Staff Writer
Local Business Helps Achieve Dreams Beyond Cache Valley
Dear Mrs. Burgess,
In Aug. 2007, Preston Parker founded Cache Valley Area Investors Association, CVAIA, never dreaming that his association would have the ability to reach beyond the confines of the local area.
Over 60 percent of CVAIA members are located outside of the Cache Valley area and 20 percent of members are located outside of the state of Utah.
"Our members come from many geographical locations and from all walks of life: seasoned investors, young entrepreneurs, small business owners, real estate experts, students, blue collar workers, white collar professionals and the self-employed." said Parker.
I think that a story in the Herald Journal on CVAIA would be well received by your readers. During these economic troubles, people are constantly looking for new ways to save money and a story on a company who is offering free financial advice would make a wonderful piece.
CVAIA focuses on education and networking to help people understand that they can be happy through financial independence. They have founded themselves on the foundation that money does not buy happiness. Staying true to their foundation, CVAIA does not cost anything to join. Parker wanted to create a company that freely helped people to become more satisfied with their work and lives.
I think your readers, especially those who avidly read the business section, will find the story of CVAIA a real inspiration.
Sincerely,
Courtney Rhodes
Public Relations Director
I liked your pitch! It was really good how you told the reader why it would be a good story for their newspaper.
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