Final Draft of Proposal

Borders Group Inc.

100 Phoenix Drive

Ann Arbor, MI 48108

April 19, 2010

 

Joseph Saunders

Chief Executive Officer

Visa Inc.

PO Box 8999

San Francisco, CA 94128-8999

 

 

 

The following proposal has been prepared by Borders Group Inc. and contains information about Borders current family promotional campaign, "Bringing Families Together". It incorporates Borders promotional needs and the benefits to the Visa Company as a supporter.

 

In an effort to promote Borders vision of creating richer, more satisfying lives through knowledge and entertainment we'd like to launch our Bringing Families Together campaign. With the wide variety of material that Borders offers, it is our goal to have something for every member of the family. With children's books, magazines, romance novels, sports literature, music of all kinds, and our coffee, we hope to make everyone's Borders experience a successful and positive one.

 

Visa has a corporate responsibility to "recognizes the importance of supporting the local communities and neighborhoods in which we all live and work. They do this by partnering with organizations…that make a difference in improving our communities." Supporting our "Bringing Families Together" campaign will help further Visa's contribution in sustaining local neighborhoods and communities.

 

Borders Group Inc. is proposing the creation of a Borders Visa card that will allow users to earn points based on the amount of money they spend on books at Borders. Visa will receive two percent of all the sales made with the Borders Visa card. Customers will be earning points towards a free six day five night family vacation. Borders Group Inc. wants to encourage family members to spend time together through learning and reading and offer the family vacation as a stepping stone in the right direction.

 

Borders Group Inc. is on a mission to promote the importance of "family time" in the United States and we propose that Visa Company, the most recognized financial services brand in the world, donate $25 million to the Borders "Bringing Families Together" campaign. The donated amount will go towards the creation, design, and marketing of the Borders Visa card as well as the advertisements, press releases, and other media outlets for the Borders family campaign.

Rough Draft Speech Outline

1. Summary Slide – Tori Welsh
   
   1. Borders is launching a new campaign, "Bringing Families Together," that exposes the world of imagination that exists through reading and encourages families to spend quality time together through wholesome activities such a reading. We are looking for support from
      
2. Background Information – Courtney Rhodes
   
   1. The campaign idea was a thought up by our new CEO. The idea was to start family orienting the Borders Group to help make us more competitive within our market.
      
   2. We wanted to make our company more personable and this is the direction we have chosen.
      
3. Budget Information – Kade Delis
   
   1. The entire campaign should cost approximately $700,000 which includes commercials, press releases, and other media outlets.
      
   2. We are asking your company for $200,000 to help sponsor our new campaign.
      
4. Summary/Thank You/ Questions – Megan Mitchell
   
   1. Summarize what was said
      
   2. Thank the audience for their attention
      
   3. Ask for any questions

Online Reputation

Memo

To: Rachelle Nielson

From: Courtney Rhodes

CC: Preston Parker

Date: 18 April 2010

Subject: Online Reputation Assignment

In searching the Internet for your name I found very little information. The information I did find however, came mostly from your sister Lisa's blog. http://brighamandlisa.blogspot.com/. From her blog I found out that she is married with a baby named Gracie who turned one in January. Also I saw pictures of your bridal shower which was held on Dec. 12. You went to the Phoenix zoo and science museum in October. From your facebook I learned a little more about you, but because I am not your friend I could not access your entire account. http://www.facebook.com/home.php?#!/rachelle.champlin?ref=ts. This link shows all the information that is available to people who you have not approved to be your friends. I learned that you married a man named Jordan Nielson at the Logan Temple in January 2010. Your maiden name is Champlin. You went to Sky View High School and graduated in '08. From your pictures on facebook I found that you went to Kauai with your sister in July 2008 and you went to a Mae concert with your friend Sierra. That is all of the information I was able to find on your facebook, but as a side note I wanted to tell you that in a presentation given by Tim Brown, President of Public Relations at Richter 7, he said that everyone who comes in to interview for a position with the company he has them approve him as a friend on facebook. Even though I was not able to access a lot of information, a future employer may ask you to do what Tim Brown does, so you want to be careful what your "friends" have access to as well. From your blog http://www.rachellechamp.blogspot.com/ I only found one piece of information and that was where you went on your honeymoon. You took a cruise on the Caribbean Princess to Cozumel, Mexico. I also found a link to your other blog, for the love of food, which is dedicated to recipes and cooking. http://therachelleproject.blogspot.com/. I did not find any real information about you on this blog other than you have tried all the recipes. Overall, finding information about you was rather difficult and I had to dig really deep to find anything of real consequence. You have done a great job to keep your online reputation unblemished.

Sincerely,

Courtney Rhodes

courtney.rhodes@aggiemail.usu.edu

Proposal Draft

April 8, 2010

Dear ______________:

Borders is launching a new campaign that exposes the world of imagination that exists through reading and encourages families to spend quality time together through wholesome activities such a reading. We are seeking after the support of your publishing company because we recognize the quality and wide variety of books your company publishes. We would like to offer your books as part of a family package and offer them at a discounted rate.

With the packaging of several books for individual age and interests groups, Borders believes that we will be able to increase the sales of your books as well as make your company more widely known. Through this your company will be seen as a supporter of imagination and quality family time. Customers can buy books at great deals from Borders but will recieve discounted rates when purchasing pre-packaged book collections that are for several members of the family.

We at Borders are proud to be working on several commercials, PSA's and brochures that show our endeavors and goals in our "Bringing Families Together" campaign. With the release of these, we hope to display your company's logo so people can recognize the support you have in this campaign.

It is estimated that through the launch of this campaign, our overall revenue will increase $3,000 a month and bring families into Border's to participate in activities specific for highlighted books. Books published through your company will be shown extra attention and will be in advertisements in store and through commercials, PSA's and brochures.

After reading our proposal we hope your company agrees that this agreement will be benefical for both companies as well as a way to give back to the community.

Sincerely,

BORDERS

Photoshop Jcom 2160

Final: Position Paper

Burger Planet

Getting in Shape with Our New Active Menu at Burger Planet.

In recent years, Burger Planet has seen a decline in its' primary customers: women between the ages of 30 and 50. These women have children and earn an income below $75,000. Even though Burger Planet is the easiest choice for busy mothers on a budget it may not be the healthiest and Burger Planet's customers are starting to realize this. Burger Planet's research department recently went on a nationwide quest to find out what our customers are looking for in a fast food restaurant. The department found that our customers wanted to see healthier options on the menu. Many suggested grilled chicken, fruit, vegetables, and bun substitutes as options for those not interested in our classic French fries and milkshakes.

Burger Planet cannot afford to lose its customer base, which is why we are proposing to add healthier items to our menu. In a recent study published by marketresearch.com they found that the health food market is estimated at $14.7 billion and expected to grow 12 percent annually. If we add healthier options to our menu we will not only keep our original customer base, but also have the potential to grow 12 percent each year.

In promoting our new menu options we would like to use our mascot, Corny the Clown, because he is clearly identifiable with the Burger Planet name and can help children get excited about the new healthier changes. We would also like to get support from the parents by using a professional from the nutrition industry that can easily be recognized. We have contacted fitness guru Jayne Petersen who has agreed to help support our changes and advise the chef with the new menu options.

Customers may be adverse to the new changes we make, but with the support from within and without the company we may see the benefits of our labors. Although statistics greatly support the large consumption of fast food the trend to eating healthy still remains in effect. The research we have found supports our movement into the heath food sector. Billions of dollars are being made through this sector and now is a prime opportunity for our company to earn a percentage of that. The following is the research we found:

According to Mario Levi Mendias owner of Myfit.com:

Fifty million people in the US are dependent on fast food.

Eighty percent of people eat fast food out of convenience.

Americans spend over $110 billion for different types of fast food.

According to Jim Smithson, owner of Lifestyle Magazine:

Twenty-five percent of Americans eat fast food every day.

Americans spend more money on fast food than on education, personal computers, and new cars combined.

After concluding our research we're determined to appeal to both the fast-food lovers and the health-conscious. Over the next six-month period we hope that our new menu will increase sales by 12 percent. Through a number of press releases and TV advertisements we hope to get the word out about Burger Planet's endeavors to promote a healthy lifestyle for our customers.

Position Paper: Draft

BURGER PLANET LOGO GOES HERE

Burger Planet

Getting in Shape with Burger Planet

Burger Planet is on a quest to provide healthier options to its customers and encourage them to live healthier lifestyles.  With a shared commitment to health we join teams with celebrity fitness guru Jayne Petersen.  Petersen met with Burger Planet's head chef and they discussed new menu items that customers can feel good about choosing.  With existing low-carb options and fruit sides, Burger Planet has also created a line of gourmet salads of only 300 calories.  Burger Planet has provided convenient meal options since 1934.

"The key to a successful franchise is uniformity.  Franchises and chain stores strive to offer exactly the same product or service at numerous locations.  Customers are drawn to familiar brands by an instinct to avoid the unknown."  - Eric Schlosser (New York Times)

Although statistics greatly support the large consumption of fast food the trend to eating healthy still remains in effect. The research we have found supports our movement into the heath food sector. Billions of dollars are being made through this sector and now is a prime opportunity for our company to earn a percentage of that.

According to Myfit:

Fifty million people in the US are dependent on fast food.

Eighty percent of people eat fast food out of convenience.

Americans spend over $110 billion for different types of fast food.

Marketresearch.com says:

The health food market is estimated at $14.7 billion and expected to grow 12 percent annually.

Thirty-two percent of people say calorie listing doesn't make them eat better.

According to Jim Smithson, owner of Lifestyle Magazine:

Twenty-five percent of Americans eat fast food every day.

Americans spend more money on fast food than on education, personal computers, and new cars combined.