April 8, 2010
Dear ______________:
Borders is launching a new campaign that exposes the world of imagination that exists through reading and encourages families to spend quality time together through wholesome activities such a reading. We are seeking after the support of your publishing company because we recognize the quality and wide variety of books your company publishes. We would like to offer your books as part of a family package and offer them at a discounted rate.
With the packaging of several books for individual age and interests groups, Borders believes that we will be able to increase the sales of your books as well as make your company more widely known. Through this your company will be seen as a supporter of imagination and quality family time. Customers can buy books at great deals from Borders but will recieve discounted rates when purchasing pre-packaged book collections that are for several members of the family.
We at Borders are proud to be working on several commercials, PSA's and brochures that show our endeavors and goals in our "Bringing Families Together" campaign. With the release of these, we hope to display your company's logo so people can recognize the support you have in this campaign.
It is estimated that through the launch of this campaign, our overall revenue will increase $3,000 a month and bring families into Border's to participate in activities specific for highlighted books. Books published through your company will be shown extra attention and will be in advertisements in store and through commercials, PSA's and brochures.
After reading our proposal we hope your company agrees that this agreement will be benefical for both companies as well as a way to give back to the community.
Sincerely,
BORDERS
Great start. I would change the wording in the first paragraph, "we are seeking after your support" to something more like, "we believe this partnership would be beneficial..." Just to make it sound more like a business deal rather than a charity donation. Other than that, great work.
ReplyDeleteI like it, the body is good and all. However, I felt like it could have been a little more direct in the first paragraph. Maybe it was me as a reader, but I was a bit confused about what you wanted from me and what I was gonna get from it. The busy business people that are going to make the decision for this might not get past the first paragraph or two. But it is good.
ReplyDeleteI thought that you showed a some good examples of how supporting the cause would be beneficial beyond just giving to a good cause. If you were to select one specific publisher for your final draft you could do some research and tailor the proposal in an direct manner. Maybe that would be something to consider.
ReplyDeleteI think you guys can definitely use some more details and information. That being said, I think you presented the information that you do have really well. I especially like your first paragraph. I think you did well at incorporating the inverted pyramid style into this proposal.
ReplyDelete