Final Draft of Press Release 2 : Image Management

February 16, 2010

For Immediate Release

Burger Planet

James E. Muellenbach III, CEO

1600 Penn Ave., Logan CA 87456

989-685-8475

CORNY THE CLOWN GETTING IN SHAPE WITH JANYE PETERSEN

Burger Planet Adds Healthier Items to Menu

Corny the Clown, Burger Planet's mascot, is teaming up with fitness guru, Jayne Petersen, to get into shape. Corny the Clown and Jayne Petersen will appear together at Burger Planet in Times Square New York City at noon on May 12 to launch their new healthy choice menu items. Along with the traditional menu items Burger Planet offers, customers will now be able to choose from calorie conscious salads or substitute fries for fruit packages that include peaches, pineapples, grapes, bananas, or apples. Customers can also order white meat chicken breast or they can order items without a bun, wrapped in lettuce, to make it a low-carb meal.

Along with new menu items the Burger Planet team has also invited Jayne Petersen to work with Burger Planet's chefs to make sure that new offerings are as healthy as possible. She is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entrée. She is also developing new tray liners that will offer nutritional advice.

"I emphasize a message of moderation. People can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages," said Jayne Petersen.

Burger Planet and Jayne Petersen have teamed up together to promote healthy living. Customers can come to Burger Planet and have a choice and live a lifestyle of moderation in the manner Petersen promotes.

"Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices," said James E. Muellenbach III, CEO of Burger Planet.

Look for Corny the Clown and Jayne Petersen at your local Burger Planet throughout the month of June as they make a nationwide tour to promote the new healthy choice menu options.

Founded in 1934 Burger Planet has served over 52 billion customers and has over 8,921 franchises in every state and in 17 different countries. Headquartered in Indiana the company employs 48,272 people.

For more information contact Courtney Rhodes, Public Relations Manager, at 989-485-4950 or at crhodes@gmail.com.

END